This job has been expired on 11-10-23 !

Job Id: 1404


April 14, 2023



Full Time

i3 International Inc  provides  intelligent, innovative, and integrated digital video solutions that helps organizations create a safe and secure working environment. i3 offers flexible security packages which are designed to help our clients earn recurring monthly revenue to improve their bottom-line, while enforcing compliance and mitigating risks and losses.

The company operates in North America through its locations in Canada and the USA. We are now looking to expand operations into the Middle-East, basing the operational hub in Dubai.

At the core of our technology is our advanced Ai (Artificial intelligence) engine. This technology has enabled i3 to collect important meta-data which can help businesses and organizations drive efficiency, resulting in top and bottom-line improvement. For over 30 years, i3 has grown from a family-run business into a global brand leader in the design, manufacture, and supply of digital video solutions for today’s security industry. We understand the sophisticated needs of corporate security/safety and balance those needs with an end-user’s desire for simplicity and ease of use. In the 1980s, we led the industry in the research and development of video analytics software. Our innovation pipeline remains fresh with new approaches to image recognition for social distancing, occupancy alerting, data management software, video matrix software, POS and card access integrations that provide organizations with critical, timely information.

i3 International is an ISO 9001:2015 certified company with a complete line of UL/ULC listed products. Our technology uses sophisticated video compression techniques and large capacity, affordable hard drives to store and rapidly retrieve compressed video images or that can be streamed from the cloud. i3’s technology platforms include advanced image recognition, Artificial Intelligence – enabled predictive data management software, retail point of sale integration, and much more.



We Are Looking For

The successful candidate for this role will demonstrate a vision, strategic planning, excellent analytical thinking, networking and negotiating skills, and regulatory understanding as it relates to Canada/US  and broadly the Middle-East, and sales supported with superior communication and interpersonal abilities.

Fundamentally, a professional grounded in hard-core sales with at least 10 years of experience in a like industry. In addition, the selected candidate will have at least 3 years of recent exposure in a Business Development leadership role with a deep understanding of the up – and down-stream operations of our industry that will facilitate overseeing our North American business development function across the entire product range on a day-to-day basis as well as setting up the company’s hub in the United Arab Emirates for serving the entire-Middle-Eastern region.  The right candidate will be an expert negotiator and a proven trouble-shooter together with the demonstrable ability to leverage existing business networks in the UAE – and broadly the Middle-East – which would require an intimate knowledge of financial/regulatory environment, including nuanced business culture, for successful expansion of our market in the Middle-East.  Frequent travel to the UAE will be required for establishing the launch pad on which our operations will be based.

As our product range incorporates embedded IT technologies, the candidate’s ability and prior IT education allowing understanding and fine tuning the software for meeting the expectations of our potential customers’ requirements will be a definite plus.

The success in this role will require an extensive experience with B2B deals, proven track record in this industry relating to new business development and sales.

Roles and Responsibilities

This position will broadly be responsible for:

  • Leading the business development function across the entire range of company’s products.
  • Nurturing existing business relationships while growing the customer base by developing new market opportunities in Canada and US; expanding the company’s footprint and sale volumes.
  • Being the point-person in setting up the launch pad for company’s penetration into the Middle-Eastern market by establishing new customers, vendors etc.
  • Providing logistical support to the operation team’s UAE market entry.

The role will be exercised through the following key functional elements:

  • Developing a growth strategy focused both on financial gain and customer satisfaction
  • Contacting potential clients to establish rapport and arrange meetings.
  • Planning and overseeing new marketing initiatives.
  • Conducting research to identify new opportunities/markets and customer needs
  • Leveraging existing networks and business relationships in the Middle-East
  • Researching organizations and individuals to find new opportunities.
  • Promoting the company’s products/services addressing or predicting clients’ objectives
  • Increasing the value of current customers while attracting new ones.
  • Finding and developing new markets and improving sales.
  • Attending conferences, meetings, and industry events.
  • Developing quotes and proposals for clients.
  • Negotiating and preparing sales contracts ensuring adherence to law-established rules and guidelines
  • Developing targets for business growth and ensuring they are met.
  • Responding to RFP’s, tenders, and developing sales in new sales territories.
  • Training personnel and helping team members develop their skills

Education & Experience

  • Undergraduate degree in business, marketing or related field OR a combination of any post-secondary study and relevant experience.
  • Proven working experience of a minimum of 3 years in a business development middle-management role and 10+ years in sales in a leadership role


  • Demonstrable sales track record of at least 10 years in a leadership role.
  • Strong communication, negotiation and networking skills.
  • Hands-on knowledge of and ability to navigate the UAE business/regulatory environment and culture.
  • Established business networks in the UAE/Middle-East with customers/vendors, including regulatory authorities and financial institutions.
  • Leadership, team building and mentoring skills to recruit, groom and lead 3-5 direct reports and cross-functional teams
  • IT fluency in embedded technologies such as Artificial Intelligence/Machine Learning and Cloud storage and associated software.
  • Ability to manage complex projects and multi-task.
  • Excellent organizational skills.
  • Sound judgment.
  • Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
  • Proficiency in MS Office and CRM software (e.g. Salesforce)
  • Proficiency in English

Compensation and Benefits

$84,994.00 annually based on a 35- hour work week

Annual Performance Bonus, per company policy

Group insurance benefits

Life insurance

Registered Retirement Savings Plan (RRSP)


How to Apply:

Detailed resume and cover letter may please be e-mailed to:

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