Job Ad: Digital Marketing Coordinator Are you a highly motivated and skilled digital marketing enthusiast passionate about staying ahead in digital advertising? Do you deeply understand the latest marketing tools and software digital marketers rely on to achieve outstanding results? If so, we have the perfect opportunity for you! Company Name: mimik Technology inc Position: Digital Marketing Coordinator Salary: $45,000 annually Location: Vancouver, British Columbia, Canada. Duration: Permanent, Full-Time. Monday to Friday, 30 Hours per week. mimik is seeking a talented and experienced Digital Marketing Coordinator with a comprehensive skill set to contribute exceptional proficiency in marketing software to drive success. As our Digital Marketing Coordinator, you will be pivotal in executing our digital marketing strategies and operating our online presence to new heights. mimik is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. mimik has pioneered hybrid edge cloud computing to enable any computing device to act as a cloud server to help application developers unlock the next generation of apps for the hyper-connected world. Developers can accelerate product development utilizing the mimik platform. This platform includes a run-time engine for developers to handle global functions in the central cloud while moving processing workloads to edge devices from smartphones to ai-based sensors. Responsibilities:
- Collaborate with the marketing team to develop and implement comprehensive digital marketing campaigns across various platforms, including but not limited to social media, email marketing, PPC, SEO, and content marketing.
- Utilize your expertise in digital marketing software to optimize campaigns, track performance, and generate actionable insights to improve ROI.
- Manage and maintain our web analytics tools to monitor website traffic, user behaviour, and conversion rates.
- Stay current with the latest digital marketing trends, tools, and best practices and proactively suggest innovative ideas to improve our marketing efforts.
- Coordinate with external agencies and vendors for marketing campaigns, ensuring seamless execution and deadline adherence.
- Create and monitor compelling content for digital channels, including social media posts, blog articles, and email newsletters. Including Monitoring social media trends and competitors to identify opportunities for improvement.
- Collaborate with the design team to develop visually engaging graphics and creatives for digital campaigns.
- Monitor and manage online reviews and customer feedback to maintain a positive online reputation.
- Assist in A/B testing initiatives to optimize landing pages, ad creatives, and email marketing campaigns.
Requirements:
- A degree in marketing, Business, Computer Science, Communications, or a related field.
- Proven experience (at least 2 years) as a Digital Marketing Coordinator or similar role, with a track record of successful digital campaigns.
- Expertise in software commonly used by digital marketers, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Adobe Creative Suite, Ahrefs, SEMrush, Mailchimp, PPC, SEO and email marketing.
- Strong analytical skills and the ability to interpret data and draw actionable insights for optimization.
- Exceptional organizational and project management skills, with the ability to handle multiple tasks simultaneously. Proficiency with Jira software is recommended.
- Excellent written and verbal communication skills, including solid email communication skills
- Self-motivated, proactive, and willing to learn and adapt in a fast-paced environment.
- A team player with the ability to collaborate effectively with cross-functional teams as well as independently.
- Be familiar with our products or similar one, and consider it to be an asset.
Benefits:
- Comprehensive Extended Health Benefits Plan: We offer an extensive health benefit plan that is entirely paid by the company, covering medical, dental, and vision expenses.
- Paid Vacation: We provide ten days of paid vacation annually
- Paid Sick Leave: We offer six paid sick days per year
At mimik, we are passionate about what we do. We think outside the box and aim to improve people's lives through technology. We welcome passionate, collaborative, hard-working, playful, and talented people who want to change the world with us. Join our dynamic and innovative marketing team and be part of a company that values creativity, innovation, and continuous improvement. Please send your cover letter and resume to Cecilia Lai