Job Id: 6359
Havas Canada Holdings, Inc. (dba Havas)
jobs@noisedigital.com
June 18, 2024Vancouver
British Columbia
Full Time
Position: Media Planner (NOC 11202)
Company: Havas Canada Holdings, Inc. (dba Havas)
Business Address: 473 Adelaide Street West, 300, Toronto, Ontario, Canada, M5V 1T1
Salary: $87,500 per year ($46 per hour)
Job Type: Permanent, Full Time (40 hours per week)
Benefits: Life Insurance, Accidental Death & Dismemberment, Critical Illness, Long Term Disability, Extended Health Care, Dental Care, Mental Health Care, and Health Care Spending Account ($1,000 annually).
Language: English
Work Location: Havas Canada Holdings, Inc. with respect to its Noise Digital division located at 200 – 856 Homer Street, Vancouver, BC.
Job Requirements:
1. Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.);
2. Minimum 3 years online media planning experience;
3. Experience managing budget campaigns of $4+ million CAD;
4. Expert knowledge of conventional and unconventional digital media buying and acquisition models (CPA, CPC, CPM, CPE);
5. Expert knowledge of major ad-serving platforms, CPC bidding platforms (e.g. Marin, Acquision, etc.), Facebook PowerEditor, and Google AdWords (GAP certification is an asset);
6. Advanced knowledge of media, Social Insight and research tools (comScore, MRI, eMarketer, Facebook Audience Insights, etc).
7. Advanced knowledge of SEM platforms & optimization (i.e. Google AdWords, Bing, etc.).
8. Knowledge of Enterprise Analytics tools (i.e. Google Analytics, Omniture, etc.)
Job Responsibilities:
The Media Planner is responsible for strategizing, planning, and executing digital media-related activities on selected projects. The media planner reports directly to the media supervisor.
Duties:
• Manages media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
• Oversees reporting and analysis processes.
• Designs strategic roadmaps, including growth pillars, channel priorities and tactic testing.
• Leads all direct display tactics, from media buying to campaign management and optimization.
• Maintains macro view of digital media performance, making strategic optimization decisions where necessary.
• Develops and presents strategic digital media solutions with purpose of growing digital media revenue in all avenues.
• Reviews and provides strategic input that influences digital media performance.
• Identifies opportunities to test various digital media strategies and technologies to add to our digital media service offerings.
• Researches digital media solutions, technologies, and conversion best practices to support offerings and new business development.
• Ensures that all media invoices, discrepancies, and billings are input, cleared, and issued in a timely fashion.
• Assists with ad hoc media planning and buying support for select brand and social campaigns.
• Works with Account Managers to define and estimate projects and technical tasks and plan overall budgets.
• Works with Account Managers to manage operational delivery including priority setting, coordination of deliverables, and long-term direction on projects.
• Works with Campaign Managers who will set up/monitor/optimize the campaign in platforms
How to apply: Please send resume by email to jobs@noisedigital.com with subject line “Media Planner”.
