About Al Safa Foods
Al Safa Foods is North America’s largest halal food brand, dedicated to empowering Muslim communities with guilt-free, convenient halal options. With 20 years of purpose-driven growth, we’re expanding at a double-digit rate and were recognized as one of Canada’s 10 Fastest Growing Companies (2022) by Insights Success Magazine.
Innovation is at the core of our success, fueling our expanding product range, retail presence, and geographic reach. Our 60+ products are available across North America at major retailers like Walmart, No Frills, FreshCo, ShopRite, and key ethnic stores. We’ve also been recognized by the Agri Export Group for our groundbreaking export strategies.
About the Role
We’re looking for a results-driven Business Development Associate – Ethnic Sales to join our growing team. In this role, you’ll manage and expand relationships with ethnic retailers across Ontario, playing a key role in increasing market share, driving sales, and strengthening Al Safa Foods’ presence in diverse communities.
As part of our dynamic sales team, you’ll report directly to the Ethnic Sales Head and collaborate with cross-functional teams to execute sales strategies, optimize product placement, and deliver exceptional customer experiences.
Key Responsibilities
- Drive Sales & Distribution – Build and expand Al Safa Foods’ presence in ethnic stores across Ontario.
- Achieve Sales Targets – Develop and execute strategies to meet monthly and annual KPIs.
- Merchandising Excellence – Ensure optimal product visibility and positioning in stores.
- Customer Relationship Management – Develop and nurture strong partnerships with store owners and key decision-makers.
- Product Demonstrations – Educate customers on product offerings and help them choose the best options.
- Market Expansion – Identify new business opportunities and recommend expansion strategies.
- Data-Driven Decision-Making – Monitor sales performance, pricing trends, and competitor activities to drive business growth.
- Collaboration – Work closely with marketing, operations, and product development teams to align on sales initiatives.
- Customer Support & Service – Serve as the go-to contact for retailers, addressing inquiries and ensuring seamless customer experiences.
- Sales Forecasting – Assist in sales forecasting and planning based on market demand.
What We’re Looking For
- Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
- Experience: 2–3 years in business development, key account management, retail sales, or distribution within the CPG industry.
- Skills:
- Strong communication and negotiation abilities.
- Relationship-building and stakeholder management skills.
- Ability to analyze sales data and market trends.
- Organizational skills to manage multiple accounts and priorities.
- Technical: Proficiency in Power BI and Microsoft Office Suite (Excel, Word, PowerPoint).
- Other Requirements:
- A valid driver’s license and access to a personal vehicle.
- Ability to lift up to 15 kg as needed.
Why Join Us?
- Competitive compensation package.
- Extended health benefits (including dental and vision care).
- Paid time off.
- Casual, inclusive work environment.
- Exclusive discounts on Al Safa Foods products & free food perks!
Hiring Process
Our process includes three interview stages conducted virtually or in person at our corporate head office.
If you’re a passionate sales professional who thrives in a fast-growing, mission-driven company, we’d love to hear from you!
Apply today and be part of a team revolutionizing halal food across North America!